What Is SEO in Marketing | How Does It Work

SEO Stand for Search Engine Optimization a kind of process through which website or webpage can be ranked on the top of the search engine result page without paying any money i.e  Organically, free, naturally, editorially.

There are certain major Search Engines present on Web mainly “Google”, “Yahoo”, “Being“  this search engines are used to produce result on their specific search engine result page when someone have their own certain Algorithms(formula) on the basis of which they decide that which page should be display as a result on the top when someone searches for that keyword or phrase or query.

enters any query on them. Though this search engine

Thus SEO is a technique through which one can qualify their website or webpage to be display at the top of the search result on this Search Engines.

Example: You can consider, a web as a massive library of books worldwide containing books reports, papers of different topic, size, type and Search engines play a role of librarian who handles this giant database book shelf. Suppose you visit the library and ask for the book of your choice to librarian.

Now what librarian will do here?

He simply look for your keyword topic and match that keyword topic with existing book in the library and get back to you with exact match of your choices of books (Information)

But how librarian done this, within a fraction of second?

Answer is! He already arranged the book index and topic wise. Whenever a query come he just put that query into running algorithm and that algorithm return a exact match of books contain topic of received query.

let’s suppose someone entered the keyword “Shoes” into the search engine say “Google” then google will put this keyword “shoes” into the algorithms and find only that most website which already contains a keyword “shoes”  in their website.

SEO is the process of optimizing any website or  web page so cleverly that when search engine looks for any keyword related to our website , then only our that website should be shown at the top of the search engines

SEO can be done by optimizing website on the basis of two category

1.       On-Page SEO

2.       Off-Page SEO

To Read more about Types of SEO Read What is On-Page and Off-Page SEO?